Singularly powerful emotions characterise this “Made in Italy” project. It’s a constantly evolving collection dedicated to the modern woman with an ironic approach to life who loves the simplicity of casual wear. Pyaar’s current philosophy is one which aims to deliver a designer collection, drawing on the best of both industry and handicrafts. Pyaar’s constant commitment is to find that perfect balance between creative expressionism and public passion. The challenge is taking an already avant-garde accessory a step further into traditional fashion wear, while paying scrupulous attention to detail and employing unique craftsmanship standards.