New Collection

Choose your handcrafted accessory designed in Turin!

For more than 20 years we transform our love for prints into soft scarves; the quality of the fabrics and the craftsmanship are for us essential.

Why choose Pyaar?

The quality of the fabrics and the originality of the prints are our strengths! Our designers Elisabetta & Elena are pleased to present the new Spring-Summer 2024 collection: inspirations from art, nature and history give life to unique and personal prints. Our scarves are designed down to the smallest detail to give youan emotion to wear.

Digital tradition.

The new Pyaar collection put together the digital and the pictorial. Canvas, brush and color give life to many of our creations. Through digital reworking, each design officially becomes a print ready to decorate our scarves. We love to offer you graphics that touch on different areas and themes, mixing figurative subjects and allover textures. Interpreting the trends of the season, we want to offer you versatile accessories that reflect every personality and taste.

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