We have been transforming ours for more than 20 years love of print in fluffy scarves; our collections are part of us, of our history and our experience.
We generate unique emotions, with a strong identity, through a made in Italy project. A constantly evolving collection dedicated to an ironic and contemporary woman, a lover of easy dress.
Today Pyaar's philosophy is characterized by a design collection that arises from the constant search for mediation between industry and craftsmanship.
Pyaar's commitment is to work on a borderline, in balance between the most advanced expressions of creativity and interpreting the emotions of the public: thus, an accessory that respects details and unique craftsmanship is born.


It was in 2007 that the Turin entrepreneur Walter Magnano, head of the Triade Group specialized in the textile sector, decides that the time has come to start a new journey: real and virtual, entrepreneurial and emotional.
“I have never stopped – explains Walter Magnano – I have always traveled all over the world, and in various places I discovered new realities, with a very particular creativity and way of producing. Gradually I thought that these different realities should not remain just simple suppliers, but could also integrate in a design sense, coming to conceive with us new products but with a history, a cultural syncretism which is today the new frontier, not only of creativity and production, but of all of us.”
Thus the scarf brand was born love, which in Hindi means Love: love for life experiences, for different cultures that can be combined, contaminated, told.
The result: fabrics developed starting from the thousand-year-old Indian technical-creative tradition, worked and updated through stylistic research into Made in Italy. 
Pyaar begins his experience in the real world: scarves with a thousand shades, multiple patterns and unique fabrics are created.
Pyaar becomes a brand identifying a style made of refinement and internationality, establishing itself not only in Italy, but also in Europe with good results even overseas.