In 2007, Walter Magnano Turin-based entrepreneur heading the textile company Gruppo Triade decided the time had come to embark on a new journey: one that was at once real and virtual, entrepreneurial and emotional. "I have never stopped moving," explains Magnano. "I have always traveled the world, discovering new realities and unique approaches to creativity and production along the way. Over time, I felt that these diverse entities shouldn't remain mere suppliers; instead, they could become partners in the design process, collaborating with us to create new products that carry a story a cultural blend that represents the new frontier not only for creativity and manufacturing but for all of us." Thus, the scarf brand Pyaar was born a name meaning "Love" in Hindi: love for life experiences and for diverse cultures that can be combined, cross-pollinated, and shared through storytelling.
