PHILOSOPHY

In 2007, Turin entrepreneur Walter Magnano, head of the Gruppo Triade company specialising in the textile sector, decided that the time had come to embark on a new journey: real and virtual, entrepreneurial and emotional.

‘I have never stopped,’ explains Walter Magnano, "I have always travelled all over the world, and in various places I discovered new realities, with very particular creativity and ways of producing. Gradually, I came to believe that these different realities should not remain mere suppliers, but could also be integrated in terms of design, leading us to conceive new products with a history, a cultural syncretism that is now the new frontier, not only of creativity and production, but of all of us."

This is how the Pyaar scarf brand was born, which in Hindi means Love: love for life experiences, for different cultures that can be combined, contaminated and recounted.