For more than 20 years we have been transforming our love for printing into soft scarves; our collections are part of us, of our history and of our experience.
We generate unique emotions, with a strong identity, through a made in Italy project. A constantly evolving collection dedicated to an ironic and contemporary woman.
Today the philosophy of Pyaar is characterized by a design collection that comes from the constant search for mediation between industry and craftsmanship.
Pyaar's commitment is to work on balancing the most advanced expressions of creativity and interpreting the emotions of the public: thus an accessory that respects details and unique craftsmanship is born.
It was in 2007 that the Turin entrepreneur Walter Magnano, at the head of the Triade Group specialized in the textile sector, decides that the time has come to start a new journey: real and virtual, entrepreneurial and emotional.
“I have never stopped - explains Walter Magnano - I have always traveled all over the world, and in various places I discovered new realities, with a very particular creativity and different ways of producing. Gradually I thought that these different realities should not remain just simple suppliers, but they could be also integrated into our design creating new products with a history, a cultural syncretism that it is today the new frontier, not only of creativity and production, but of all of us. "
Thus was born the brand of scarves Pyaar, which in Hindi means Love: love for life experiences, for different cultures that can be connected, mixed, told.
The result: fabrics developed starting from the millenary Indian technical-creative tradition, worked and updated through a stylistic research of made in Italy.
Pyaar begins his experience in the real world: scarves with a thousand shades, multiple patterns and the uniqueness of the fabrics.
Pyaar became an iconic brand , imposing itself not only in Italy, but also in Europe with good results even overseas.